Clover and Kellogg’s: The Perfect Partnership

Cereal and milk have always been essential breakfast companions, and this natural affiliation has been further cemented by a partnership between Kellogg Company South Africa and Clover SA.

Kellogg’s has announced that Clover has committed to providing the milk requirements for its Breakfasts for Better Days™ initiative which provides thousands of learners with a balanced breakfast every school day.

Clover has joined forces with packaging solutions company, Tetra Pak to support the Kellogg’s initiative. “This initiative is aligned with our motto of protecting what’s good, and our vision of making food safe and available everywhere. Supporting Breakfasts for Better Days™ will give back to communities with the goodness of long life milk,” says Gisele Gurgel, Marketing Director of Tetra Pak.

For the third consecutive year, Kellogg’s is dishing up a breakfast of cereal and milk to 25 000 school children every school day, across Gauteng, KwaZulu-Natal, the Eastern and Western Cape provinces, with the endorsement of the Department of Basic Education and help of FoodBankSA which distributes the food. The Breakfast for Better Days™ initiative is part of Kellogg’s global target to feed one billion servings of cereal and snacks by the end of 2016.

“We are delighted that Clover and Tetra Pak have come on board to be part of our initiative to fuel the minds and bodies of learners across the country. Almost one in five learners goes to school without breakfast every day, and we aim to change that statistic. We are so grateful to Clover and Tetra Pak for partnering with us to allow us to make a tangible difference in the lives of thousands of children,” says Sylvia Radebe, Head of Corporate Communications and Public Affairs, Kellogg’s South Africa.

“We are planning to extend the feeding programme and the commitment from Clover and Tetra Pak means we will be able to broaden our footprint,” Radebe added.

Clover, along with Tetra Pak, will be providing 550 000 litres of milk for the Kellogg’s initiative until the end of 2016, enabling children across the country to concentrate on their studies and achieve their full potential.

“This is an amazing initiative started by Kellogg’s and being part of a team that shares a positive vision and joint effort towards making a difference in so many children’s lives, is truly something special. Not only is it a great brand fit, but the shared values and optimistic views for the future all work together to deliver something great. It is so important to alleviate the distraction of hunger so that children can focus during the day. This is just one step towards their success, and we are glad to be able to help where we can,” says Sherian King, Clover’s Marketing Manager: Dairy.

Way Better breakfasts to help the future leaders of our country grow and learn… what could be better?