Clover Fresh Milk is Moo Fresh!

A new full 360-degree communication campaign launched in November 2020 that showcases Clover’s state of the art production methods and quality standards, this allows Clover to deliver the freshest and best tasting fresh milk possible. In fact, Clover Fresh Milk is so fresh, that it’s almost as if it comes straight from the cow – that’s why it’s Moo Fresh!

Clover Fresh Milk with Triple Protect:

If you are wondering how we get our milk so Mooo Fresh, Clover is the only fresh milk with Triple Protect technology.

Triple Protect is comprised of a unique set of 3 production and quality standards, namely:

• Double Purification removes more bacteria than pasteurisation alone,
• Deep Cooling ensures the natural nutrients are preserved throughout the process,
• and Ultra Clean Packaging which ensures there is less contamination at the packing phase, altogether resulting in great quality, fresh-tasting milk.

The marketing campaign leveraged off of Clover’s freshest qualities and communicated this across TV, social media, print as well as in-store media. All the while positioning Clover Fresh Milk as quality fresh milk.